Marketing and sales are two essential functions within a company that seeks to develop. Although they have practically the same objective, namely to sell and contribute to increasing the company's turnover, the tasks incumbent on each function are distinct and it is advisable to clearly identify them and define the perimeters of intervention. which are incumbent on each of these two functions to avoid negative impacts on the performance of the company. One of the most reliable solutions to achieve this is the adoption of a “sales enablement” strategy . You do not know what it is ? We explain everything to you in this article.
What is sales enablement Sales enablement is a process that aims to improve the results of your sales team and allow them to generate more leads and sell more Country Email List effectively. Sales enablement is a modern customer-centric approach. This means that the main concern of the company is to develop a sales team capable of connecting, serving, converting and satisfying prospects and customers throughout the buyer journey . To do this, the company must equip its sales force with the necessary resources such as: Contents While companies have understood the importance of content in driving traffic and generating leads, many struggle to understand the role of content at stages lower in the funnel.
Sales teams today need relevant content that allows them to better learn and understand their business. They also need content aimed at their prospects to facilitate communication and sales. Here are some examples of content to consider as part of your project: Blog articles for onboarding new prospects/customers. The resources. Internal documentations and wiki pages. The demos. Webinars and tutorials content and dirty tools enablement The tools It is true that B2B selling has become complex with fewer barriers to entry for new products, increased and globalized competition and increasingly suspicious and demanding customers.