The doctor brand traces back to the era of traditional Chinese medicine. There are familiar stories such as Bian Que meeting Cai Huan, Dong Feng Xing Lin Chunnuan, Zhang Zhongjing Quhan Jiao Er Decoction, Sun Simiao hanging silk to diagnose the pulse and so on. "Military Doctor" name, sticking small advertisements on telephone poles, and then there are unfilial doctors in TV and newspapers "making all kinds of decisions that go against the ancestors". In today's self-media era, experts and professors from various disciplines are out of chaos through pictures, audio and video, live broadcast, etc. Ways to popularize education.
Regardless of whether it is right or wrong, and it is difficult to distinguish between true and false, doctor brands build trust with the public through professional skills, case stories, titles, authoritative certifications, and media reports. Five dimensions of social influence. In 2016, at that time, I worked in a junior college and a small comprehensive cardiovascular clinic, responsible for new media List of Consumer Mobile number operations. The outpatient clinic cooperates with experts and professors from Anzhen and Fuwai. Brand promotion and popular science education are carried out in the name of outpatient clinics, and a self-media matrix is established. Experts and professors make professional endorsements for our output content.
Carry out secondary creation and network communication. At that time, Toutiao was the traffic bonus period. A single image and text with more than 100,000 readings was considered good, and 500,000 readings were considered excellent. There were also 1 million readings and 2 million readings, but even such data, in addition to brand exposure The degree and platform benefits, limited medical subdivisions, geographical distribution of outpatient clinics, and current perceptions cannot directly promote the outpatient diagnosis and treatment business.